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Metrics of measles-rubella (MR) vaccine content on TikTok stratified by unique sources (n=34)
| Source | Normalized likes | Normalized comments | Normalized saves | Normalized shares |
|---|---|---|---|---|
| Mean±SD | Mean±SD | Mean±SD | Mean±SD | |
| Misinformation detected | 0.3820±0.6763 | 0.0467±0.0753 | 0.0905±0.1847 | 0.3277±0.6282 |
| No misinformation detected | 0.0379±0.0768 | 0.0073±0.0121 | 0.0087±0.0189 | 0.0102±0.0223 |
| p-valuea | 0.012 | 0.104 | 0.016 | 0.003 |
Analyzed with Mann-Whitney U test
