Fig. 1.

Example discrete choice experiment choice task. The prompt shown to participants with each choice task was as follows: “If the following were your only options for a prostate cancer androgen deprivation therapy/hormonal treatment, please indicate which option you would choose: Treatment A or Treatment B. Assume there are no other differences between Treatment A versus B besides what is shown.” Treatment A and B are not actual products; rather, they are a mix of attributes from currently available androgen deprivation therapies