Table 3.

Descriptive statistics.

Variables	Minimum	Maximum	Mean	Std. Dev.
$sales$	2	193	10.004	13.649
$sentiment\_focal$	0	0.999	0.927	0.111
$sentiment\_comp$	0	0.999	0.895	0.076
$rating\_focal$	1	5	4.95	0.397
$rating\_comp$	1	5	4.94	0.116
$ORP\_comp$	0	4.376	0.589	0.754
$PA\_comp$	−1	5	3.819	1.477
$ORU\_comp$	0	33.21	1.231	1.934
$volume$	7	243	38.36	2.895
$promotion$	0	1	0.953	0.211
$brand$	282	10,960	3773.67	2924.81