Table 1.

Operational definition of each implementation outcome adapted from Proctor et al

Outcome	Operational Definition
Appropriateness	The perceived fit of the national law to address a problem of CMF marketing. Other terms: relevance.
Feasibility	The extent to which the national law or related policy can be successfully carried out within a particular setting or organization. Other terms: suitability for every use or practicality.
Adoption	Uptake or intention to employ actions required by a national law
Acceptability	The perception among implementation stakeholders that national law and related policy are agreeable, palatable, or satisfactory, is based on the stakeholder’s knowledge of or direct experience with various dimensions of the national law to be implemented, such as its content, complexity, or comfort.
Compliance	The degree to which the national law was implemented according to its legal provisions or as intended by stakeholders. The original term is fidelity with alternative terms such as adherence.
Penetration	The integration of actions/practices required by the national law within a setting and its subsystem.
Sustainability	The extent to which a newly implemented national law is maintained, institutionalized, or integrated into a targeted setting’s ongoing operation or culture.
Implementation cost	The cost impact of an implementation effort depends on three aspects: the costs of delivering a policy or intervention, the implementation strategies, and the location of setting delivered such policy.

Source: [20]