Table A1.
Correlates of Exposure to the Mediums of Communication.
| Variables | Community-Level Education | Media Message | Both Mediums |
|---|---|---|---|
| Basic education (Ref: No education) | .003 (.011) | .037 (.025) | .004 (.014) |
| Secondary plus | .029** (.012) | .148*** (.024) | .052*** (.017) |
| Age | .001 (.001) | .003** (.001) | .001 (.001) |
| Household head (Ref: Other) | .055*** (.018) | .062** (.029) | .061*** (.021) |
| Other relative | .010 (.010) | .069*** (.021) | .036*** (.013) |
| Ethnicity – Akan (Ref: Ewe) | −.064*** (.024) | −.006 (.046) | −.099** (.045) |
| Ethnicity – Ga-Dangme | .017 (.030) | −.068* (.037) | −.047 (.041) |
| Ethnicity – Guan | −.053** (.027) | −.023 (.052) | −.089** (.044) |
| Ethnicity – Mole-Dagbani | −.038* (.021) | −.122*** (.033) | −.100*** (.032) |
| Ethnicity – Grusi | −.019 (.026) | −.174*** (.044) | −.088** (.036) |
| Ethnicity – Gurma | .013 (.033) | −.112*** (.043) | −.031 (.044) |
| Ethnicity – Mande | .024 (.042) | −.016 (.077) | −.046 (.048) |
| Ethnicity – Other | −.016 (.034) | .001 (.052) | −.037 (.058) |
| Poor household | −.024** (.012) | −.110*** (.022) | −.041** (.017) |
| Urban household | −.027** (.011) | .036* (.020) | −.012 (.015) |
| Western region | −.015 (.013) | −.247*** (.042) | −.041* (.022) |
| Central region | .042** (.019) | .009 (.045) | .065* (.034) |
| Volta region | .008 (.016) | −.278*** (.042) | −.038* (.023) |
| Eastern region | −.015 (.013) | −.219*** (.041) | −.040* (.022) |
| Ashanti region | −.002 (.013) | −.244*** (.039) | −.029 (.022) |
| Brong–Ahafo region | .031* (.018) | −.152*** (.043) | .015 (.027) |
| Northern region | .016 (.019) | −.206*** (.047) | .026 (.036) |
| Upper East region | .221*** (.052) | .209*** (.044) | .479*** (.073) |
| Upper West region | .202*** (.053) | .018 (.052) | .268*** (.079) |
| Observations | 3,235 | 3,235 | 1,943 |
Standard errors in parentheses; ***p < .01, **p < .05, *p < .1. Source: Authors’ computation based on data from MIC 2016.