Table 4.

Parameter estimation results for the structural equation model effect paths.

Relationship in latent variables	Unstd.	S.E.	Z-value	Sig.	Std.	Significance
H1a: EC→WTP	0.292	0.034	8.549	***	0.306	Established
H1b: EC→TBP	0.128	0.040	3.229	0.001	0.128	Established
H2a: EE→WTP	0.216	0.035	6.240	***	0.219	Established
H2b: EE→TBP	0.073	0.040	1.849	0.064	0.071	Failed
H3a: EV→WTP	0.115	0.031	3.775	***	0.121	Established
H3b: EV→TBP	−0.002	0.034	−0.046	0.963	−0.002	Failed
H4a: ES→WTP	0.324	0.036	9.022	***	0.350	Established
H4b: ES→TBP	0.185	0.043	4.291	***	0.190	Established
H5: WTP→TBP	0.406	0.057	7.094	***	0.387	Established

*and *** denote significance at the 10% and 1% levels, respectively.