Table 8.
Path parameter estimation results of the model heterogeneity test.
| Research hypothesis: influence path | Small scale | Medium scale | Large scale |
|---|---|---|---|
| H1a: EC→WTP | 0.413*** | 0.218*** | 0.245** |
| H1b: EC→TBP | 0.091 | 0.131* | 0.175* |
| H2a: EE→WTP | 0.203*** | 0.264*** | 0.179* |
| H2b: EE→TBP | 0.072 | 0.096 | 0.04 |
| H3a: EV→WTP | 0.080 | 0.128* | 0.163* |
| H3b: EV→TBP | −0.036 | 0.089 | −0.057 |
| H4a: ES→WTP | 0.294*** | 0.408*** | 0.377*** |
| H4b: ES→TBP | 0.166* | 0.183* | 0.194* |
| H5: WTP→TBP | 0.430*** | 0.307*** | 0.429*** |
*, **, and *** denote significance at the 10%, 5%, and 1% levels, respectively.