Table 2.

Adjusted ordinal regression models for health warning label (HWL) responses and cigarette purchase behavior among Indian adults who smoke.

Estimates for loose vs pack (reference) purchasea	Notice HWL (n=605)	Read and look closely at HWL (n=516)	Forgo a cigarette because of HWL (n=604)	Think about the health risks of cigarettes because of HWL (n=599)	Think about quitting cigarettes because of HWL (n=598)
Estimate (95% CI)	–0.830 (–1.197 to –0.463)	0.052 (–0.324 to 0.429)	–0.179 (–0.666 to 0.309)	0.247 (–0.118 to 0.613)	0.348 (–0.027 to 0.724)
P value	<.001b	.79	.47	.18	.07

^aEstimates were for purchasing loose versus pack (reference) cigarettes at the last purchase. All models were adjusted for sex, age, education level, neighborhood, quit intentions, and smoking frequency.

^bP<.001.