Table 3.
Adjusted ordinal regression models for health warning label (HWL) responses and bidi purchase behavior among Indian adults who smoke.
| Variable | Notice HWL (n=501) | Read and look closely at HWL (n=461) | Forgo a bidi because of HWL (n=501) | Think about the health risks of bidis because of HWL (n=494) | Think about quitting bidis because of HWL (n=492) |
| Estimatea (95% CI) | –0.438 (–1.035 to 0.160) | 0.646 (0.013-1.279) | 0.541 (–0.130 to 1.211) | 1.200 (0.597-1.802) | 0.871 (0.282-1.461) |
| P value | .15 | .046b | .11 | <.001c | .004b |
aEstimates were for purchasing loose versus bundle (reference) bidis at the last purchase. All models were adjusted for sex, age, education level, neighborhood, quit intentions, and smoking frequency.
bP<.05.
cP<.001.