Table 1.

Some empirical scenarios involving varied parameters

Diffusion scenario	Adoption threshold	Transitivity	Early adopters
Competing memes on social media (Bennett and Segerberg 2012)	Low	Low	Unconnected
Conflicting rumors in cities (Thomas 2007)	Low	Low	Unconnected
Organized rebellions in rural villages (Kalyvas 2006)	High	High	Connected
Product adoption through social media (Taylor et al. 2011)	Depends on product cost	Low	Unconnected
Fashion competition in high schools (Kim et al. 2008)	Low	High	Unconnected
Religious conflict in metropolitan areas (Kim and Pfaff 2012)	High	Low	Connected
Social movement (and countermovement) mobilization through organizations’ online accounts (Mercea 2013)	High	High	Connected