Table 5.
MeCUE subscales | Order | Mean (SE) Version Green-1.0 | Mean (SE) Version Blue-2.0 | t | p-value |
---|---|---|---|---|---|
I - Usefulness | AB | 5.39 (0.31) | 6.18 (0.31) | 2.88 | 0.010 |
BA | 4.21 (0.31) | 6.12 (0.31) | 5.97 | < 0.001 | |
I - Usability | AB | 4.52 (0.44) | 5.85 (0.44) | 2.35 | 0.031 |
BA | 3.71 (0.44) | 5.79 (0.44) | 3.13 | 0.006 | |
II – Visual aesthetic | AB | 4.39 (0.32) | 6.18 (0.32) | 5.23 | < 0.001 |
BA | 3.58 (0.32) | 5.08 (0.32) | 3.74 | 0.002 | |
II - Status | AB | 4.21 (0.30) | 5.21 (0.30) | 3.66 | 0.002 |
BA | 3.21 (0.30) | 5.08 (0.30) | 5.85 | < 0.001 | |
II - Commitment | AB | 3.00 (0.32) | 3.55 (0.32) | 1.95 | 0.07 |
BA | 2.25 (0.32) | 2.54 (0.32) | 0.89 | 0.39 | |
III – Positive emotions | AB | 3.62 (0.28) | 4.17 (0.28) | 2.18 | 0.044 |
BA | 3.02 (0.28) | 4.23 (0.28) | 4.12 | < 0.001 | |
III – Negative emotions | AB | 2.15 (0.29) | 1.76 (0.29) | -1.11 | 0.28 |
BA | 3.23 (0.29) | 1.50 (0.29) | -4.16 | < 0.001 | |
IV – Intention to use | AB | 3.88 (0.30) | 4.52 (0.30) | 1.86 | 0.08 |
BA | 2.92 (0.30) | 4.21 (0.30) | 3.21 | 0.005 | |
IV – Loyalty | AB | 3.52 (0.28) | 5.76 (0.28) | 6.59 | < 0.001 |
BA | 2.04 (0.28) | 4.85 (0.28) | 7.05 | < 0.001 | |
V – Overall | AB | 2.18 (0.49) | 3.95 (0.49) | 3.09 | 0.007 |
BA | -1.00 (0.49) | 3.50 (0.49) | 6.68 | < 0.001 |
Legend: bold = statistically significant results; SE = standard error; AB = MEPP Green 1.0 presented first and MEPP Blue 2.0 presented second; BA = MEPP Blue 2.0 presented first and MEPP Green 1.0 presented second