Table 3.

Tests of comparison from the different effect size between social identity and personal identity on three PEB components (N = 568).

	b	SE Boot	95% CIBoot	p
Δ effect sizes on willingness to pay	−0.067	0.113	−0.285, 0.153	0.553
Δ effect sizes on consumer behavior	0.287	0.102	0.091, 0.490	0.005
Δ effect sizes on activist behavior	−0.189	0.084	−0.358, −0.023	0.025

Δ = effect size comparison between social identity and environmental self-identity on the three PEB components. Differences of the effects are non-standardized parameters (b) using bootstrapping (5,000 replications). Positive values for non-standardized parameters (b) indicate a stronger effects size for personal values and negative values for non-standardized parameters (b) indicate a stronger effects size for social values on the three PEB components.