Table 1.
Number of videos referencing body-related variables by hashtag
| Codes | Total across all videos (n 250) | #Diet (n 50) | #Dietitian (n 50) | #DietTips (n 50) | #WhatIEatInADay (n 50) | #WIEIAD (n 50) | Examples | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| n | % | n | % | n | % | n | % | n | % | n | % | ||
| Weight measurement | 22 | 8·8 % | 5 | 10·0 % | 6 | 12·0 % | 8 | 16·0 % | 2 | 4·0 % | 1 | 2·0 % | ‘What I eat to lose 16 kg’. |
| Mention of calories | 22 | 8·8 % | 7 | 14·0 % | 2 | 4·0 % | 9 | 18·0 % | 0 | 0 % | 4 | 8·0 % | ‘This is one pint of ice cream, 1000 calories. And this is 8 cups of protein ice cream, 385 calories’. |
| Referencing body image | 83 | 33·2 % | 16 | 32·0 % | 15 | 30·0 % | 20 | 40·0 % | 9 | 18·0 % | 23 | 46·0 % | Man filming his shirtless body in the mirror at different timepoints. ‘This is my body one day of dieting. One week of dieting. Two weeks of dieting’. |
| Negative portrayal of body image | 40 | 16·0 % | 10 | 20·0 % | 8 | 16·0 % | 8 | 16·0 % | 6 | 12·0 % | 8 | 16·0 % | A man starts working out to look more like the muscular men on TV his partner was admiring. |
| Positive | 42 | 16·8 % | 6 | 12·0 % | 7 | 14·0 % | 11 | 22·0 % | 3 | 6·0 % | 15 | 30·0 % | After a full day of eating, woman is looking at her outfit using the phone as a mirror. ‘This outfit looks so good on me, I don’t care what you say, this dress looks so good on me’. |
| Included body checking | 47 | 18·8 % | 8 | 16·0 % | 8 | 16·0 % | 10 | 20·0 % | 4 | 8·0 % | 17 | 34·0 % | Girl posing in front of mirror with stomach exposed and filming herself. |
| Comparison of body between timepoints | 16 | 6·4 % | 6 | 12·0 % | 0 | 0 % | 4 | 8·0 % | 1 | 2·0 % | 5 | 10·0 % | ‘Diet journey. 83 kg–59·6 kg’. Photos of a woman at different timepoints, with the weight at the time in text. |