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Differences of quantitative versus qualitative research.
| Variable | Quantitative research | Qualitative research |
|---|---|---|
| Purpose | Answer “how many/much” or “how often” questions | Answer “why” questions |
| Data type | Number/ statistical results | Observations, words, symbols, etc |
| Approach | Measure and test, fixed and universal, “factual” | Observe and interpret, dynamic and subjective |
| Analysis | Statistical analysis | Grouping of common data/non-statistical analysis |
