| Subject | Business, Management and Decision Sciences. |
| Specific subject area | Online impulse buying behavior |
| Data format | Raw, Analyzed |
| Type of data | Table, Figure |
| Data collection | The data was collected via an online questionnaire administered through Google Forms. This questionnaire was distributed to Vietnamese students at universities and colleges in the Mekong Delta. Subsequently, the collected data was analyzed using Microsoft Excel, IBM SPSS, and AMOS software. |
| Data source location | City/Town/Region: Mekong Delta Country: Viet Nam Latitude and longitude: 10° 2′ 24″ N, 105° 48′ 0″ E |
| Data accessibility | Repository name: Mendeley Data Data identification number: 10.17632/46bxcjgws4.1 Direct URL to data: 10.17632/46bxcjgws4.1 |
| Related research article | None. |
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