Table 3.
Average value of reactions towards the Facebook posts for each brand.
| Brand name | Like | Love | Care | Haha | WOW | Sad | Angry |
|---|---|---|---|---|---|---|---|
| Adidas | 2983.128 | 255.154 | 6.526 | 31.436 | 22.064 | 1.654 | 8.410 |
| Asics | 193.526 | 17.556 | 0.609 | 0.143 | 0.767 | 0.060 | 1.000 |
| Columbia Sportswear | 431.582 | 6.957 | 0.383 | 0.624 | 0.312 | 0.021 | 0.624 |
| Heinz | 198.194 | 26.710 | 1.871 | 46.677 | 2.742 | 0.548 | 1.903 |
| Lays | 787.145 | 156.408 | 9.526 | 78.447 | 153.289 | 6.000 | 5.421 |
| New Balance | 443.788 | 37.121 | 0.288 | 2.591 | 6.348 | 0.121 | 0.530 |
| Nike | 16835.294 | 1506.941 | 45.294 | 39.559 | 88.794 | 13.676 | 64.706 |
| Puma | 2560.225 | 506.113 | 17.831 | 10.127 | 64.324 | 4.056 | 0.845 |
| Reebok | 853.667 | 114.667 | 5.000 | 1.500 | 5.000 | 0.167 | 3.667 |
| Under Armour | 22436.106 | 2575.128 | 172.085 | 87.191 | 241.660 | 13.617 | 19.085 |