Table 4.
Number (proportion) of stores with listed products located in front half of the first aisle in month preceding the intervention implementation survey
| Outcome | Baseline | 1 month | 6 months | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Control | Inter-vention | P-value* | n | Control | Inter-vention | P-value* | n | Control | Inter-vention | P-value* | n | |
| Slimming World (ready meals) | 8 (50%) | 7 (41%) | 0.61 | 33 | 3 (23%) | 0 (0%) | 0.22 | 24 | 8 (44%) | 4 (25%) | 0.24 | 34 |
| Weight Watchers | 0 (0%) | 1 (8%) | 0.48 | 25 | 0 (0%) | 0 (0%) | 1.00 | 23 | 0 (0%) | 0 (0%) | 1.00 | 25 |
| Natural frozen fish fillets | 11 (69%) | 10 (59%) | 0.55 | 33 | 6 (46%) | 1 (9%) | 0.08 | 24 | 8 (44%) | 3 (19%) | 0.11 | 34 |
| Breaded/battered frozen fish products | 10 (63%) | 11 (65%) | 0.90 | 33 | 6 (46%) | 2 (18%) | 0.21 | 24 | 9 (50%) | 5 (31%) | 0.27 | 34 |
| Raw frozen meat | 3 (19%) | 6 (35%) | 0.29 | 33 | 0 (0%) | 1 (9%) | 0.46 | 24 | 4 (22%) | 5 (29%) | 0.71 | 35 |
| Value-added meat (kebabs, meatballs) | 9 (56%) | 8 (47%) | 0.60 | 33 | 3 (23%) | 2 (18%) | 1.00 | 24 | 5 (28%) | 6 (38%) | 0.55 | 34 |
| Raw frozen poultry | 7 (44%) | 8 (47%) | 0.85 | 33 | 5 (38%) | 2 (18%) | 0.39 | 24 | 10 (56%) | 5 (31%) | 0.15 | 34 |
| Value-added poultry (picked eggs, crepes) | 5 (31%) | 10 (59%) | 0.11 | 33 | 4 (31%) | 3 (27%) | 1.00 | 24 | 12 (67%) | 8 (50%) | 0.32 | 34 |
| Pizza | 4 (25%) | 4 (24%) | 1.00 | 33 | 7 (54%) | 4 (36%) | 0.39 | 24 | 3 (17%) | 3 (19%) | 1.00 | 34 |
| Party food | 1 (6%) | 2 (12%) | 1.00 | 33 | 2 (15%) | 0 (0%) | 0.48 | 24 | 2 (11%) | 4 (24%) | 0.40 | 35 |
| Seasonal confectionary | 9 (56%) | 7 (41%) | 0.39 | 33 | 6 (46%) | 8 (73%) | 0.24 | 24 | 11 (61%) | 14 (88%) | 0.13 | 34 |
| Standard confectionary | 5 (31%) | 2 (12%) | 0.23 | 33 | 3 (23%) | 0 (0%) | 0.22 | 34 | 7 (39%) | 4 (25%) | 0.39 | 34 |
| Fresh fruit and vegetables | 4 (27%) | 7 (41%) | 0.39 | 32 | 3 (23%) | 11 (100%) | < 0.001 | 24 | 7 (39%) | 16 (94%) | 0.001 | 35 |
| Frozen fruit and vegetables | 0 (0%) | 1 (6%) | 1.00 | 33 | 0 (0%) | 0 (0%) | 1.00 | 24 | 0 (0%) | 1 (6%) | 0.49 | 35 |
| Christmas trimmings | 0 (0%) | 1 (6%) | 1.00 | 33 | 0 (0%) | 3 (30%) | 0.08 | 22 | 1 (6%) | 2 (12%) | 0.60 | 35 |
| Christmas meat | 0 (0%) | 0 (0%) | 1.00 | 33 | 0 (0%) | 2 (20%) | 0.20 | 22 | 1 (6%) | 2 (12%) | 1.00 | 34 |
*P-values compare control and intervention at each time point. P-values are chi-squared except where data are too sparse (fewer than 80% of cells have an expected frequency greater than five, or not all cells have an expected frequency greater than one) in which case a two-sided Fisher’s exact test is used
a Slimming World ready meals are portion-controlled frozen options intended to support weight management by being lower in calories and fat, while offering a combination of ingredients designed to provide satiety and a variety of flavours