Table 3.

Preventive considerations of actions to be avoided (based on (23–25))

Intrusion in clearly private environments	Websites that require a log-in or password should not be used as this represents a private environment; therefore, individuals would not expect to be observed
Interaction with the target users	Do not influence the content posted on social media (e.g., posting targeted questions or adding own comments) without consent/transparency
Verbatim quotes	Do not use Verbatim quotes in reports/publications (risk of re-identification). Exception: with consent of contributor.
Individual demographics	Do not report any individual demographic data obtained (exception: if necessary to address the research aims)
Historic text	Do not use historical text in a non-contextual way (i.e., out of context). It may be maybe outdated, even from contributor perspective and the historical opt-out or consent is difficult/unlikely
Ethics assessment accomplished	Ethical appraisal is not a one-time assessment, but requires reassessment throughout the research life cycle