Table 2.
Demographic and shopping characteristics by shopper’s socio-economic area (SEA)
| SEA | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| High SEA | Middle SEA | Low SEA | Overall total | ||||||
| Variables | n | % | n | % | n | % | n | % | P-values |
| 71 | 18·0 | 120 | 30·4 | 204 | 51·6 | 395 | 100 | ||
| Demographics | |||||||||
| Age | |||||||||
| 18–30 years old | 18·3 | 14·3 | 22·7 | 19·3 | 0·003 | ||||
| 30–55 years old | 54·9 | 59·7 | 66·0 | 62·1 | |||||
| >55 years old | 26·8 | 26·1 | 11·3 | 18·6 | |||||
| Gender | |||||||||
| Male | 26·8 | 16·9 | 14·9 | 17·6 | 0·08 | ||||
| Female | 73·2 | 83·1 | 85·1 | 82·4 | |||||
| Education | |||||||||
| Primary | 5·8 | 39·3 | 51·8 | 39·7 | <0·001 | ||||
| High school | 43·5 | 39·3 | 37·7 | 39·2 | |||||
| Tertiary | 50·7 | 21·4 | 10·3 | 21·1 | |||||
| Employment status | |||||||||
| Employed | 66·7 | 43·2 | 49·5 | 50·6 | 0·003 | ||||
| Unemployed | 21·7 | 38·1 | 41·4 | 36·9 | |||||
| Retired | 11·6 | 18·6 | 9·1 | 12·5 | |||||
| Food security status | |||||||||
| Food secure (yes) | 47·4 | 43·3 | 31·5 | 37·7 | 0·68 | ||||
| Shopping characteristics | |||||||||
| No of persons in household | |||||||||
| Mean | 4·0 | 4·6 | 3·7 | 0·55 | |||||
| sd | 1·9 | 4·1 | 2·4 | ||||||
| Shopping pattern | |||||||||
| Daily | 32·4 | 31·7 | 24·5 | 28·1 | 0·002 | ||||
| Weekly | 60·6 | 41·7 | 46·1 | 47·3 | |||||
| Monthly | 7·0 | 26·7 | 29·4 | 24·6 | |||||
| Shopping for | |||||||||
| Self | 28·2 | 21·7 | 25·5 | 24·8 | 0·57 | ||||
| Household | 71·8 | 78·3 | 74·5 | 75·2 | |||||
| Shopping area | |||||||||
| High SEA | 100 | 9·2 | 3·9 | 22·8 | <0·001 | ||||
| Middle SEA | 0 | 86·7 | 19·1 | 36·2 | |||||
| Low SEA | 0 | 4·2 | 77·0 | 41·0 | |||||
| Main transportation mode to shop | |||||||||
| Walk | 11·3 | 43·3 | 68·1 | 50·4 | <0·001 | ||||
| Public transport | 15·5 | 21·7 | 25·0 | 22·3 | |||||
| Private car | 73·2 | 35·0 | 6·9 | 27·3 | |||||
| Main shopping store (yes) | 85·9 | 78·3 | 88·7 | 85·1 | 0·04 | ||||
| Varieties of snacks available (yes) | 84·5 | 91·7 | 90·5 | 89·7 | 0·54 | ||||
| Varieties of fruits and vegetable available (yes) | 78·3 | 80·7 | 89·1 | 84·6 | 0·85 | ||||
P-values determined through χ2 and ANOVA.