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. 2014 Oct 4;3(4):252–259. doi: 10.1089/g4h.2013.0074

Table 2.

Evaluation Question Categories and Examples

Category Subcategory Definition Question example
Likeability Appeal The extent to which the player enjoyed the game Did you ever want to quit before the game was over?
  Engagement The player was engrossed in the game. Would you want to play this game again?
Applicability Novelty The game introduced something new to the player. Did this game teach you something new about how quickly pictures can spread across the Internet?
  Relevance The message in the game was applicable to the real-life concerns and behaviors of the player. Would your friends care if you posted an embarrassing picture of them online?
Perceived message effectiveness Impact The players agreed to apply the lessons learned in the game to their lives. In the future, will you turn off your cellphone when doing homework?
  Effectiveness The player understood the lesson and felt the game taught it well. Did this game do a good job of teaching you that it can be rude to text while you are talking to someone?