Table 2.
Variables | Mean (SD) |
||
---|---|---|---|
Bangladesh | The Philippines | ||
Marketing mix expectations | |||
Product expectations | EProd | 3.61 (0.54) | 3.82 (0.64) |
Price expectations | EPrice | 3.27 (0.57) | 3.42 (0.73) |
Place expectations | EPlace | 3.51 (0.85) | 3.47 (0.92) |
Promotion expectations | EPromo | 3.96 (0.59) | 4.19 (0.73) |
Performance Expectations | PE | 3.60 (0.68) | 3.84 (0.75) |
Expected Satisfaction | ES | 3.75 (0.64) | 3.76 (0.79) |
Risk Perceptions | RP | 2.76 (0.66) | 2.87 (0.77) |
Purchase Intention | PI | 3.81 (0.74) | 3.74 (0.84) |
SD = Standard deviation.