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. 2024 Nov 18;15(1):316–335. doi: 10.1080/21645698.2024.2418161

Table 2.

Summary statistics of the included constructs, mean, and standard deviation.

Variables   Mean (SD)
Bangladesh The Philippines
Marketing mix expectations      
 Product expectations EProd 3.61 (0.54) 3.82 (0.64)
 Price expectations EPrice 3.27 (0.57) 3.42 (0.73)
 Place expectations EPlace 3.51 (0.85) 3.47 (0.92)
 Promotion expectations EPromo 3.96 (0.59) 4.19 (0.73)
Performance Expectations PE 3.60 (0.68) 3.84 (0.75)
Expected Satisfaction ES 3.75 (0.64) 3.76 (0.79)
Risk Perceptions RP 2.76 (0.66) 2.87 (0.77)
Purchase Intention PI 3.81 (0.74) 3.74 (0.84)

SD = Standard deviation.