Table 1.

Average child audience rating and reach (average number of unique children exposed) per commercial instance

Target child audience	Average audience rating %	Average reach per instance *
Total children	1·4 ± 1·0	33 848
Males	1·4 ± 1·1	16 556
Females	1·4 ± 1·0	17 292
Low SES	1·8 ± 1·4	22 077
Mid SES	1·1 ± 0·7	8213
High SES	0·8 ± 0·6	3588

Average audience ratings and average reach (average number of unique children exposed) are per commercial instance. Commercial instance refers to each time a TV ad was shown during 2017 on any TV channel available in Colombia.

^*Average reach per instance is calculated by multiplying the average audience rating by the number of children comprising 1 % of the total viewing audience for the respective child gender or SES category.