Table 2.
Comparison of TV commercial instances by product category and for products ‘in excess’ and ‘not in excess’ within category
| Product category | TV commercial instances | |||
|---|---|---|---|---|
| Total | Percentage within category with a product “in excess” | Percentage of all ‘in excess’ instances (across categories) with a product ‘in excess’ from the given category |
||
| n | % | |||
| Beverages | 42 842 | 18·5 | 87·2 | 16·1 |
| Bread and bakery products | 19 037 | 8·2 | 95·5 | 7·8 |
| Cereal products | 24 572 | 10·6 | 64·4 | 6·8 |
| Sweets | 14 393 | 6·2 | 100 | 6·2 |
| Convenience foods | 8625 | 3·7 | 100 | 3·7 |
| Meats | 6247 | 2·6 | 99·2 | 2·6 |
| Fish and sea foods | 294 | 0·1 | 100 | 0·1 |
| Dairy | 83 450 | 36 | 88·4 | 31·8 |
| Fruits, vegetables, nuts, legumes | 3985 | 1·7 | 99·9 | 1·7 |
| Sauces, dressings, spreads | 17 364 | 7·5 | 100 | 7·5 |
| Snack foods | 11 247 | 4·8 | 100 | 4·8 |
| Foods for specific dietary use | 0 | 0 | 0 | 0 |
| Total | 232 056 | 100 | 89·3 | – |
Commercial instance refers to each time a TV ad was shown during 2017 on any TV channel available in Colombia. Last column (percentage of all ‘in excess’ instances) is out of the total number of instances with products ‘in excess’ (n 207 247, 89·3 % of all instances) across all product categories.