Table 3.
Child audience weekly impressions of TV food/beverage advertising by product category in total and among products ‘in excess’
| Product category | Average weekly impressions across TV advertising | ||
|---|---|---|---|
| Total n | Percentage of weekly impressions of products ‘in excess’ within category | Percentage of all ‘in excess’ impressions (across categories) with a product ‘in excess’ from the given category |
|
| Beverages | 76 798 | 90·6 | 22·0 |
| Bread and bakery products | 54 172 | 87·8 | 15·5 |
| Cereal products | 30 930 | 57·6 | 8·9 |
| Sweets | 28 908 | 100·0 | 8·3 |
| Convenience foods | 13 808 | 98·8 | 4·0 |
| Meats | 17 825 | 91·5 | 5·1 |
| Fish and sea foods | 123 | 100·0 | 0·0 |
| Dairy | 72 059 | 81·9 | 20·6 |
| Fruits, vegetables, nuts, legumes | 2875 | 95·4 | 0·8 |
| Sauces, dressings, spreads | 24 470 | 100·0 | 7·0 |
| Snack foods | 27 276 | 100·0 | 7·8 |
| Foods for specific dietary use | 0 | – | – |
| Total | 349 244 | 87·0 | – |
Commercial instance refers to each time a TV ad was shown during 2017 on any TV channel available in Colombia. Last column (percentage of all ‘in excess’ impressions) is out of the total number of impressions for products ‘in excess’ (n 303 842, 87 % of all impressions) across all product categories.