Table 4.

The media literacy intervention’s effects on persuasion resistance efficacy and purchase intentions.

Variables	β	SE	p-Value
Persuasion resistance efficacy
Intercept	3.83	0.07	<0.001
Test	−0.03	0.05	0.570
Group	0.02	0.07	0.735
Test × Group	0.22	0.07	0.001
Gender	−0.07	0.07	0.346
Purchase intention
Intercept	1.92	0.05	<0.001
Test	0.03	0.06	0.647
Group	−0.01	0.06	0.853
Test × Group	−0.07	0.07	0.360
Gender	−0.08	0.05	0.062

N = 326 students, observation n = 652. The GENMOD procedure with the REPEATED statement was used to estimate the coefficients. Y = β₀ + β₁ (test) + β₂ (group) + β₃ (test × group) + β₄ (gender); Y: persuasion resistance efficacy and purchase intention score; test: follow-up test = 1, baseline test = 0; group: intervention group = 1, comparison group = 0; gender: male = 1, female = 0.