Table 2.

Discriminant Validity Analysis Results.

	GVCC	GPI	TI	SWB
GVCC	0.84
GPI	0.67	0.87
TI	0.51	0.60	0.84
SWB	0.61	0.73	0.65	0.87

Note: Diagonal values are the square roots of AVE values for each latent variable. These values should be greater than nondiagonal values. Abbreviations: GVCC, green value cocreation; GPI, green purchase intention; TI, team identification; SWB, subjective well-being.