Table 2. Effects of message content condition on outcomes.

	Intention	Perceived susceptibility	Knowledge	Sharing intentions
Content condition	Mean (SD)	Mean (SD)	Mean (SD)	Mean (SD)
Culturally-informed	4.86 (1.7)	3.33 (1.2)	2.71 (1.4)	2.37 (1.0)
General audience	4.87 (1.8)	3.42 (1.3)	2.80 (1.3)	2.12 (1.2)
Control	4.83 (1.6)	3.46 (1.3)	2.81 (1.3)	2.33 (1.1)
F	0.03	0.54	0.30	2.44
p-value	0.975	0.586	0.743	0.088

Intention ranges from 1 to 7; Perceived susceptibility ranges from 1 to 5; Knowledge ranges from 0 to 4; Sharing intentions ranges from 0 to 3.