Table 10.
Counterfactual analysis of interaction terma.
| Topic | Topic×Face Count | Topic×Female Percent | Topic×If Smile |
| Food and cooking | –0.15% | —b | — |
| Hair and beauty | 0.09% | — | — |
| City life | –0.21% | — | 0.06% |
| Clothing and color | — | — | 0.03% |
| Rest and play | 0.79% | 1.46% | –1.77% |
| Medical and health | –0.12% | — | — |
| Diverse locations | 2.13% | –1.86% | 2.84% |
aPercentage of increase indicates the percentage increase in the average of the predicted values after changing the data compared to before changing the data.
bNot applicable.