Table 7.

Bootstrapping results.

	Path coefficient	SE	t-statistics	p-value	Results
SOE -> CINT (H3)	0.261	0.060	4.367	0.000	Supported
SOE -> FE (H5)	0.258	0.074	3.481	0.001	Supported
FE -> CINT (H4)	0.230	0.064	3.584	0.000	Supported
SOFI -> SOE (H1b)	0.525	0.075	7.035	0.000	Supported
SOFI -> FE (H2b)	0.445	0.088	5.039	0.000	Supported
SOFS -> SOE (H1a)	0.303	0.084	3.589	0.000	Supported
SOFS -> FE (H2a)	0.159	0.085	1.876	0.061	Not supported
SOE × PC-> CINT (H6a)	−0.097	0.033	2.909	0.004	Not supported
FE × PC -> CINT (H6b)	0.113	0.035	3.249	0.001	Supported

SOE, sense of embodiment; CINT, continued intention to play; FE, flow experience; SOFI, sense of familiarity with the interactivity; PC, perceived cost; SOFS, sense of familiarity with the scene.