TABLE 3.

Themes and subthemes.

Themes	Subthemes
Theme 1: Positive behaviors promoted by the BSBF oral health program	Encouraging toothbrushing
	Helpful instructions for toothbrushing
Theme 2: Barriers to the BSBF oral health program implementation	Program material issues
	ECE center attendance
	Child and parent communication about the program
Theme 3: Online resources	Social media promotion
	Graphics, colors, and videos on BSBF website
	Feedback to redevelop BSBF website
Theme 4: Impact of the oral health program	Retaining key oral health messages
	Attitude towards toothbrushing
	Oral health routine
	Oral health promotion in the family
Theme 5: Strategies to enhance the BSBF oral health programs	Increase dental health literacy on sugary foods and drinks intake
	Format of message delivery
	Increase access to oral healthcare
	Mobile phone applications