Table 4. Discriminant validity (Fornell and Lacker).
| _EAT | EC | EK | GPQ | GPV | PAT | PD | PI | PP | SI | |
|---|---|---|---|---|---|---|---|---|---|---|
| EAT | 0.807 | |||||||||
| EC | 0.295 | 0.797 | ||||||||
| EK | 0.330 | 0.169 | 0.832 | |||||||
| GPQ | 0.339 | 0.340 | 0.248 | 0.809 | ||||||
| GPV | 0.320 | 0.203 | 0.224 | 0.310 | 0.795 | |||||
| PAT | 0.380 | 0.320 | 0.277 | 0.326 | 0.326 | 0.812 | ||||
| PD | 0.331 | 0.225 | 0.220 | 0.235 | 0.237 | 0.313 | 0.821 | |||
| PI | 0.316 | 0.268 | 0.240 | 0.344 | 0.223 | 0.338 | 0.291 | 0.809 | ||
| PP | 0.298 | 0.195 | 0.255 | 0.260 | 0.270 | 0.279 | 0.203 | 0.272 | 0.818 | |
| SI | 0.334 | 0.247 | 0.279 | 0.269 | 0.249 | 0.347 | 0.280 | 0.298 | 0.236 | 0.810 |
Note: GPV = Green Perceived Value; GPQ = Green Perceived Quality; PP = Perceived Price; SI = Social Influence; PD = Product Design; EC = Environmental Concern; EK = Environmental Knowledge; EAT = Environmental Attitude; PAT = Product Attitude; PI = Purchase Intention.