Table 7. Hypotheses testing results (direct relationships).
| Hypotheses | Relationships | Path coefficients | p-values | Results | VIF |
|---|---|---|---|---|---|
| H1 | EAT <—GPV | 0.124 | 0.009 | Accepted | 1.206 |
| H2 | PAT <—GPV | 0.157 | 0.001 | Accepted | 1.206 |
| H3 | EAT <—GPQ | 0.114 | 0.017 | Accepted | 1.296 |
| H4 | PAT <—GPQ | 0.101 | 0.040 | Accepted | 1.296 |
| H5 | EAT <—PP | 0.118 | 0.016 | Accepted | 1.211 |
| H6 | PAT <—PP | 0.108 | 0.032 | Accepted | 1.211 |
| H7 | EAT <—SI | 0.130 | 0.006 | Accepted | 1.230 |
| H8 | PAT <—SI | 0.174 | *** | Accepted | 1.230 |
| H9 | EAT <—PD | 0.187 | *** | Accepted | 1.176 |
| H10 | PAT <—PD | 0.162 | 0.001 | Accepted | 1.176 |
| H11 | EAT <—EC | 0.125 | 0.007 | Accepted | 1.194 |
| H12 | PAT <—EC | 0.175 | *** | Accepted | 1.194 |
| H13 | EAT <—EK | 0.174 | *** | Accepted | 1.183 |
| H14 | PAT <—EK | 0.100 | 0.041 | Accepted | 1.183 |
| H15 | PI <—EAT | 0.249 | *** | Accepted | 1.167 |
| H16 | PI <—PAT | 0.335 | *** | Accepted | 1.167 |
Note
*** p < 0.001
GPV = Green Perceived Value; GPQ = Green Perceived Quality; PP = Perceived Price; SI = Social Influence; PD = Product Design; EC = Environmental Concern; EK = Environmental Knowledge; EAT = Environmental Attitude; PAT = Product Attitude; PI = Purchase Intention.