Table 6.

A summary of reliability assessment and convergent validity.

Construct	Item	Outer loandings	Cronbach's Alpha	Composite Reliability (CR)	Average Variance Extracted (AVE)
Presence	PRE1	0.880	0.873	0.913	0.724
	PRE2	0.841
	PRE3	0.850
	PRE4	0.832
Aesthetics	AES1	0.871	0.900	0.930	0.769
	ASE2	0.879
	AES3	0.862
	AES4	0.897
Usefulness	USE1	0.905	0.899	0.930	0.769
	USE2	0.895
	USE3	0.830
	USE4	0.875
Ease of Use	EAS1	0.896	0.873	0.922	0.797
	EAS2	0.889
	EAS3	0.894
Enjoyment	ENJ1	0.907	0.911	0.937	0.789
	ENJ2	0.866
	ENJ3	0.904
	ENJ4	0.876
Emotional Involvement	EMO1	0.920	0.911	0.944	0.849
	EMO2	0.909
	EMO3	0.935
Flow State	FLOW1	0.910	0.934	0.953	0.834
	FLOW2	0.911
	FLOW3	0.926
	FLOW4	0.907
Visit Intention	INT1	0.893	0.931	0.951	0.829
	INT2	0.916
	INT3	0.919
	INT4	0.913