Table 2.
Results of the rotated component matrix
| Variables | Principal Components | ||
|---|---|---|---|
| Milk quality attributes and tradition | Family-dependent | Eating style-dependent | |
| Country | -0.919 | ||
| Family size | 0.820 | ||
| Age (mean) | 0.449 | ||
| Food style | 0.874 | ||
| Frequency of milk purchasing | 0.774 | ||
| Knowledge of the brand/farm | 0.834 | ||
| Health benefits | 0.774 | ||
| Price | 0.669 | ||
| Family tradition/habit | 0.672 | ||
| Taste | 0.860 | ||
| Safety | 0.876 | ||
| Type of milk | -0.646 | ||
| Cronbach's Alpha | 0.94 | 0.85 | |
| Pearson’s correlation | r = 0.799 | ||
Varimax rotation; Kaiser–Meye–Olkin index = 0.822. Bartlett’s sphericity test: Chi-square = 4463.178; P-value = 0.000