Table 1.

Example messages for the four message types

Message Type	Example Message
Explanatory	The FDA has new warnings on cigars that are directly relevant to young adults because cigars can cause colon cancer. ​
Testimonial	“It hurts to see my mother in the hospital with colon cancer. She used to smoke cigars. We now know that cigars cause colon cancer as seen on the new health warning labels.”​
Recommendation	The U.S. Surgeon General supports the new health warnings on cigar products. Cigar use does increase your chances of getting colon cancer. ​
Inquisitive	Why should you quit using cigars? New health warning labels on cigar packs show the negative health effects cigars can cause, including colon cancer.​