Table 5.

Moderating role of homestay’s local characteristics.

Moderating factors	Hypot-heses	Moderating path	Moderating effect	SE	2.50%	97.50%
Architectural characteristics	H7a	Enjoyment→attitudinal loyalty	0.127*	0.042	0.043	0.211
	H8a	Enjoyment→behavioral loyalty	0.028	0.053	−0.079	0.135
	H9a	Emotional involvement→attitudinal loyalty	−0.062	0.046	−0.150	0.032
	H10a	Emotional involvement→behavioral loyalty	0.050	0.050	−0.048	0.142
Homestay’s property ownership	H7b	Enjoyment→attitudinal loyalty	0.094*	0.045	0.018	0.195
	H8b	Enjoyment→behavioral loyalty	0.113*	0.045	0.031	0.211
	H9b	Emotional involvement→attitudinal loyalty	−0.057	0.037	−0.136	0.008
	H10b	Emotional involvement→behavioral loyalty	−0.114*	0.048	−0.216	−0.028
Nativeness of homestay’s host	H7c	Enjoyment→attitudinal loyalty	−0.003	0.040	−0.080	0.077
	H8c	Enjoyment→behavioral loyalty	0.022	0.048	−0.078	0.110
	H9c	Emotional involvement→attitudinal loyalty	−0.024	0.042	−0.108	0.059
	H10c	Emotional involvement→behavioral loyalty	−0.123**	0.046	−0.214	−0.033
Local activity	H7d	Enjoyment→attitudinal loyalty	0.138*	0.044	0.051	0.223
	H8d	Enjoyment→behavioral loyalty	0.103*	0.050	0.006	0.198
	H9d	Emotional involvement→attitudinal loyalty	−0.090	0.049	−0.183	0.014
	H10d	Emotional involvement→behavioral loyalty	−0.056	0.052	−0.154	0.043

^***p < 0.001, ^**p < 0.01, ^*p < 0.05.