During phytoplasma infection, the SAP54 effector is secreted and promotes the degradation of MADS-box transcription factors. This degradation of MADS-box transcription factor short vegetative phase (SVP) specifically leads to the downregulation of biotic stress responses to male leafhoppers, thereby attracting female leafhoppers to the leaves. The females then lay eggs, and their offspring acquire phytoplasmas during feeding. Thus, SAP54 likely enhances phytoplasma spread by increasing female insect vector reproduction in a process that requires SVP and the presence of males. An additional implication of this model is that male leafhoppers might benefit from phytoplasma infection by attracting more mates. This work corroborates the previous findings that both the SAP54-mediated degradation of MADS-box transcription factors and the leafhopper attraction phenotype are dependent on the 26 S proteasome shuttle factor RAD23 (MacLean et al., 2014) and that leafhoppers are specifically attracted to leaves and not the leaf-like flowers that are induced by SAP54 actions (Orlovskis and Hogenhout, 2016).