Table 1.

Characteristics of posts under toothpaste-related hashtags (n = 144).

No. of likes/views	Mean ± SD	611.96 ± 1,394.44
	Median (IQR)	57 (536)
No. of comments	Mean ± SD	37.36 ± 156.80
	Median (IQR)	3 (21)
No. of followers	Mean ± SD	75,157.04 ± 217,840.78
	Median (IQR)	7,850 (33,048)
n (%)
Content type	Photo	96 (66.7)
	Video	48 (33.3)
Post role	Patient	56 (38.9)
	Dental interest group	44 (30.6)
	Dentist	15 (10.4)
	Company	29 (20.1)
	Influencer	41 (28.5)
Post content	Educational	56 (38.9)
	Promotional	88 (61.1)
Post theme	Marketing	88 (61.1)
	Sharing experience	31 (21.5)
	Information giving	25 (17.4)
Post type	Practice advertisement	7 (4.9)
	Product advertisement	137 (95.1)
Account type	Clinician	19 (13.2)
	Company	67 (46.5)
	Practice	17 (11.8)
Accuracy of claims	Fact	49 (34.0)
	Non-fact	95 (66.0)

IQR, interquartile range; SD, standard deviation.