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. 2025 Jan 21;15:2663. doi: 10.1038/s41598-025-85540-y

Table 3.

Comparison table of Kano model evaluation results classification.

Function/service Negative problem
Dislike
(1 point)
Live with
(2 points)
Neutral
(3 points)
Must-be
(4 points)
Like
(5 points)
Forward problem

Dislike

(1 point)

Q R R R R

Live

(2 points)

M I I I R

Neutral

(3 points)

M I I I R

Must-be

(4 points)

M I I I R

Like

(5 points)

O A A A Q

Attractive (A), One-dimensional (O), Must-be (M), Indifferent (I), Reverse (R), and Questionable (Q).