Table 4.

Possible solutions to improve couples experiences.

Domain of experience	Potential solutions	Illustrative quote
Biomedical experience	Continued empathetic care	•“The center team surprised us with their professionalism, presence and empathy” C10W •“The explanations in a very simple and appropriate way. Listening and answering our questions.” C10W •“Members of the team are very empathetic and communicate very well” C6W
Social experience	Enhance public awareness and education on infertility	•“The first thing is awareness in the media for all couples in Morocco..” C1H
	Create support groups for people with infertility	•“..I tried to have contact with another woman in the same situation to support each other” C8W
Psychological experience	Include psychosocial element in services	•“Psychological support is essential for couples; I would say it's everything!” C12W •“We must provide guest houses near the center to improve geographical accessibility to the center, also hotels at symbolic cost, as well as multiplying public ART centers across the Kingdom.” C1H
Financial experience	Provide financial protection	•“Establish a free system and that the state gives priority to couples suffering from infertility” C1H •“Establish and generalize medical coverage in the field of ART especially for couples with limited resources” C4H
	Decentralise services to other parts of the country	•“Multiply similar centers and improve geographic accessibility for other regions and several cities to limit the travel of people residing in distant cities” C3H •“The government can help us with health coverage and create many centers in many cities like the rest of the countries.” C11H