Table 4.
Heterotrait-Monotrait Ratio of Correlations (HTMT) criterion for discriminant validity.
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | FWB | |||||||||||||
| 2 | IRFW | 0.311 | ||||||||||||
| 3 | SN | 0.092 | 0.181 | |||||||||||
| 4 | ATT | 0.159 | 0.696 | 0.259 | ||||||||||
| 5 | PBC | 0.463 | 0.296 | 0.110 | 0.259 | |||||||||
| 6 | EM | 0.140 | 0.438 | 0.169 | 0.574 | 0.245 | ||||||||
| 7 | HC | 0.185 | 0.317 | 0.277 | 0.347 | 0.170 | 0.400 | |||||||
| 8 | PC | 0.021 | 0.280 | 0.282 | 0.278 | 0.000 | 0.123 | 0.199 | ||||||
| 9 | BO | 0.089 | 0.246 | 0.142 | 0.313 | 0.046 | 0.298 | 0.163 | 0.141 | |||||
| 10 | EC | 0.122 | 0.439 | 0.119 | 0.576 | 0.219 | 0.579 | 0.240 | 0.204 | 0.393 | ||||
| 11 | CH | 0.471 | 0.153 | 0.187 | 0.099 | 0.343 | 0.120 | 0.012 | 0.094 | 0.003 | 0.116 | |||
| 12 | UE | 0.287 | 0.074 | 0.365 | 0.002 | 0.200 | 0.004 | 0.090 | 0.171 | 0.007 | 0.074 | 0.418 | ||
| 13 | PR | 0.180 | 0.454 | 0.276 | 0.416 | 0.167 | 0.275 | 0.438 | 0.329 | 0.160 | 0.264 | 0.021 | 0.136 |
ATT: attitude SN: subjective norms, PBC: perceived behavioral control, IRFW: intention to reduce food waste, FWB: behavior of food waste, HC: health consciousness, EC: environmental consciousness, PC: price consciousness, PR: planning routines, EM: ecological motives, CH: celebrations and holidays, UE: unplanned events, BO: blaming others for food waste.