Table 6.
Standardized direct effects in the model associated with the hypotheses.
| Relationship | Standardized direct effects, p value | Relationship | Standardized direct effects, p value | ||||
|---|---|---|---|---|---|---|---|
| ATT | → | PBC | -0.243*** | PR | → | ATT | 0.176*** |
| BO | → | -0.234*** | EC | → | 0.243*** | ||
| EC | → | -0.312*** | EM | → | 0.291*** | ||
| HC | → | -0.258*** | PC | → | 0.099*** | ||
| PR | → | -0.223*** | CH | → | -0.107*** | ||
| PC | → | -0.089*** | |||||
| UE | → | -0.092*** | |||||
| EM | → | -0.222*** | |||||
| SN | → | 0.059*** | |||||
| CH | → | -0.065*** | |||||
ATT: attitude SN: subjective norms, PBC: perceived behavioral control, HC: health consciousness, EC: environmental consciousness, PC: price consciousness, PR: planning routines, EM: ecological motives, CH: celebrations and holidays, UE: unplanned events, BO: blaming others for food waste. ***p < 0.001.