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Clinical, Cosmetic and Investigational Dermatology logoLink to Clinical, Cosmetic and Investigational Dermatology
. 2025 Feb 18;18:393–404. doi: 10.2147/CCID.S377009

Types and Characteristics of Hair Across the Globe: Results of a Multinational Study on 19,461 Individuals

Frederic Flament 1,, Aurelie Maudet 1, Philippe Barbarat 2, Meriem Jabnoun 1, Muriel Bayer-Vanmoen 3, Audrey Imbert legrain 3, Stephanie Leclerc-Mercier 4, Charles Taieb 5, Charbel Skayem 6,7, Laurence Lebarbanchon 1
PMCID: PMC11846515  PMID: 39991109

Abstract

Introduction

Hair plays a critical role in enhancing physical appearance, self-esteem, and identity. However, the impact of hair characteristics on daily life has received limited attention. This study aimed to assess the types and characteristics of hair, their variations according to age, gender, ethnicity, and country, and their effects on individuals’ daily lives.

Methods

A study was conducted between February 2022 and June 2023 across nine countries: USA, France, Brazil, India, China, Mexico, Japan, South Africa, and Indonesia. A total of 19,461 participants aged 18 and older were selected using stratified, proportional sampling. Participants completed a structured digital questionnaire evaluating hair thickness, type, damage, and curl degree, alongside questions on stress, sleep, and well-being. Data were analyzed using descriptive statistics and statistical tests (T-test, Pearson’s test).

Results

Thin hair was reported by 23.7% of males and 29.2% of females. Dry hair was more common in females (38.9%) than males (32.1%). Damaged hair was reported by 47% of females and 30% of males. Ethnic differences showed that thick hair was most common in African (40.7%) and least in Asian (26.3%) populations. The impact of hair type on daily life varied significantly across countries. Individuals with damaged or dry hair experienced higher stress, lack of sleep, and poor well-being, especially in Japan, India, and France. Hair type (straight, wavy, curly, kinky) also affected personal and professional stress levels differently in each country.

Conclusion

Our research shows that hair characteristics significantly influence daily life, self-image, and well-being, with notable variations by gender, ethnicity, and country. These findings highlight the need for interventions to address the psychological and social impacts of hair issues, contributing to better healthcare, body image, and product development.

Keywords: hair, impact on daily life, type, countries, region, quality of life

Introduction

Hair is considered to be one of the most important components of the beauty care processes and tends to attract the use of a variety of hair treating cosmetics.1 In fact, hair holds significant importance in the realm of beauty. It enhances physical appearance, expresses individuality and style, boosts confidence and self-esteem, and is a symbol of youthfulness and vitality.

In the field of dermatology, assessment of the impact on daily life is becoming an increasing interest in studies2–6 and remains important to estimate the burden of patients with skin conditions.7,8 Since hair beauty complements skin beauty by creating a cohesive and harmonious overall look that enhances natural beauty, it is equally important to evaluate the effect of hair conditions on daily life of individuals.

However, the impact of different hair types and characteristics on daily life of individuals has so far received minimal attention. Therefore, our objective was to perform the first international study that assesses types and characteristics of hair according to age, gender, ethnicity, and country, as well as their impact on daily life.

Materials and Methods

Population Selection

The survey was conducted by a polling company between February 2022 and June 2023 in USA [n=2512], France [n=1617], Brazil [n=2073], India [n=2960], China [n=2603], Mexico [n=2292], Japan [n=451], South Africa [n=2698] and Indonesia [n=2255].

The studied population was constituted of individuals aged 18 years and above, with around 3/4 females and 1/4 males, as this study was part of a larger international project on hair that focused on females, explaining the difference in proportions regarding gender. However, each of the male and female population of the study was a representative sample of the male and female population in each of the included countries. In fact, the selection used a stratified, proportional sampling with a replacement design.

In each of the countries in which it was conducted, proportional quota sampling was used based on the distribution of the population according to age, phototype, environment (large cities, towns, and rural areas), and income, in order to guarantee representativeness of the sample in each of the male and female group.

The eligibility of a respondent was based on demographic data, which were used to create a quota‐based sample. When a quota was filled, subsequent people in this category were no longer eligible.

Selected participants from all the respective countries were contacted by personal Email inviting them to take part in a survey without any specification of the subject of the survey. This prevented a self‐selection bias since participants with hair problems or concerns could have been more prone to participate in the study if its purpose had been disclosed. If contact was not successful, another potential participant with the same sociodemographic characteristics was randomly selected. To ensure the robustness of the data collected, individuals who did not complete the whole survey were excluded.

Questionnaire and Outcomes

Participants were asked to complete a structured digital questionnaire that evaluated patients’ 1) hair thickness: thick, thin, or no specificities, 2) hair type: dry, oily, or no specificities, 3) hair damage state: damaged or not, as well presence of some characteristics: frizzy due to humidity, difficult to smoothen, badly defined curls, too much volume, low density, split ends, dull without shine, hair loss, baldness 4) curl degree: straight, wavy, curly, and kinky. In order to specify the curl degree, participants were provided with a visual scale that represents the different curl degrees. We compared these types and characteristics according to age, gender, country and ethnicity (European, African, Hispanic, Asian, and other) (in countries where legislation permits to ask about ethnicity). We note that individuals in a same country can have different ethnicities and the same individual can have multiple ethnicities. We also asked participants whether or not they feel that they are stressed in their personal or professional life, tired, lack sleep, confidence, or cheerfulness, feel bad about themselves. We compared the impact on daily life according to thickness (thick vs thin), hair type (dry vs oily), hair damage state (damaged vs not damaged), damaged hair according to gender (damaged hair in males vs females), and curl degree (straight or wavy, curly, and kinky). Moreover, for damaged, oily, dry, and different curl degrees, we compared the impact on daily life among the different studied countries.

The questionnaire for data collection was designed in English by the scientific committee of the project which includes expert dermatologists and public health specialists. Once created, the questionnaire was administered to a small sample to ensure that they were properly understood. It was then translated into each language by native speakers living in the country concerned. To ensure linguistic similarity and cultural coherence between different language versions, the translations produced by native speakers were then “back‐translated” in English.

Statistical Analysis

Qualitative and ordinal variables were described by their number and frequency.

Results were tabulated in Excel and subsequently analysed. The student’s two-tailed T-test was used to determine statistical significance between groups. Pearson’s test was used to determine correlation. Results were considered statistically significant at a p-value <0.05.

The statistical analyses were carried out using the HARMONIE 1.7 software, registered with the INPI under the name DSE‐HARMONIE since 25 April 2013 with the registration number 4000937.

Ethics

The study has the following IRB number: 2023-A02701-44.

All participants provided informed consent, in accordance with the Declaration of Helsinki.

Results

In total, there were 19,461 participants in the study, of which 14317 (73.6%) females and 5138 (26.4%) males. The mean age was 39.7±13 y.o [median 40].

Thin hair was reported in 23.7% of males vs 29.2% of females (p <10−3). Thick hair was reported in 31.4% of males and females (p=0.9). Dry hair was reported in 32.1% of males vs 38 0.9% of females (p <10−3). Oily hair was reported in 12.9% of males vs 11.1% of females (p <10−3). Damaged hair was reported in 47% of females vs 30% of males (p <10−3). The comparison of types and characteristics of hair according to age and gender are represented in Table 1. Hair types and characteristics based on ethnicity are represented in Table 2. Thick hair was reported in 40.7% of African ethnicity and 26.3% of Asian ethnicity. Thin hair was reported in 34.7% of European ethnicity and 23.3% of Asian ethnicity. Dry hair was found in 46.7% of African, 33.2% of European, 35.8% of Hispanic, and 35.1% of Asian ethnicity. Damaged hair was reported in 47.6% of Asian ethnicity and 34.7% of European ethnicity. The impact on daily life of individuals according to hair thickness, oily/dry types, hair damage state, and curl degree is represented in Table 3.

Table 1.

Characteristics of Hair Based According to Age and Gender

  n Female n=14317 Male n=5138 p value <40 y n=9622   ≥40 y n=9839   p value
  n % n %   n % n %  
Thick 6104 4489 31.4% 1615 31.4% 0.931 3440 35.8% 2664 27.1% 0.000
Thin 5401 4184 29.2% 1217 23.7% 0.000 2268 23.6% 3133 31.8% 0.000
Dry 7212 5562 38.8% 1650 32.1% 0.000 3345 34.8% 3867 39.3% 0.000
Oily 2258 1595 11.1% 663 12.9% 0.001 1245 12.9% 1013 10.3% 0.000
Damaged 8266 6723 47.0% 1543 30.0% 0.000 4234 44.0% 4032 41.0% 0.000
Frizzy due to humidity 2703 2064 14.4% 639 12.4% 0.000 1285 13.4% 1418 14.4% 0.000
Difficult to smoothen 1801 1363 9.5% 438 8.5% 0.037 918 9.5% 883 9.0% 0.000
Badly defined curls 1566 1168 8.2% 398 7.7% 0.368 770 8.0% 796 8.1% 0.000
Too much volume 2055 1539 10.7% 516 10.0% 0.165 1087 11.3% 968 9.8% 0.000
Low density 2066 1544 10.8% 522 10.2% 0.222 966 10.0% 1100 11.2% 0.000
Split ends 3272 2533 17.7% 739 14.4% 0.000 1631 17.0% 1641 16.7% 0.000
Dull without shine 2028 1538 10.7% 490 9.5% 0.016 956 9.9% 1072 10.9% 0.000
Hair loss 10470 7964 55.6% 2506 48.8% 0.000 5122 53.2% 5348 54.4% 0.000
Bald 364 198 1.4% 166 3.2% 0.000 172 1.8% 192 2.0% 0.000
CURL                      
Straight 6355 4285 29.9% 2068 40.2% 0.000 3027 31.5% 3328 33.8% 0.000
Wavy 8092 6354 44.4% 1737 33.8% 0.000 3992 41.5% 4100 41.7% 0.796
Curly 2487 2042 14.3% 443 8.6% 0.000 1269 13.2% 1219 12.4% 0.000
Kinky 2526 1636 11.3% 890 17.3% 0.000 1334 13.9% 1192 12.1% 0.000

Table 2.

Characteristics of Hair Based on Ethnicity

  n European n=3480 African n=3468 Hispanic n=3009 Asia n=8457 Others n=1949
Population n % n % n % n % n %
Thick 6104 1135 32.6% 1411 40.7% 1010 33.6% 2219 26.2% 630 32.3%
Thin 5401 1207 34.7% 867 25.0% 946 31.4% 1968 23.3% 721 37.0%
Dry 7212 1153 33.1% 1617 46.6% 1077 35.8% 2964 35.0% 723 37.1%
Oily 2258 333 9.6% 324 9.3% 320 10.6% 1122 13.3% 227 11.6%
Damaged 8266 1205 34.6% 1181 34.1% 1328 44.1% 4028 47.6% 826 42.4%
Frizzy due to humidity 2703 847 24.3% 363 10.5% 377 12.5% 934 11.0% 428 22.0%
Difficult to smoothen 1801 324 9.3% 403 11.6% 248 8.2% 744 8.8% 174 8.9%
Badly defined curls 1566 390 11.2% 230 6.6% 307 10.2% 526 6.2% 246 12.6%
Too much volume 2055 400 11.5% 561 16.2% 503 16.7% 388 4.6% 320 16.4%
Low density 2066 389 11.2% 222 6.4% 185 6.1% 1153 13.6% 208 10.7%
Split ends 3272 730 21.0% 510 14.7% 560 18.6% 1237 14.6% 449 23.0%
Dull without shine 2028 455 13.1% 226 6.5% 383 12.7% 801 9.5% 264 13.5%
Hair loss 10470 1838 52.8% 1387 40.0% 1662 55.2% 5031 59.5% 1014 52.0%
Bald 364 42 1.2% 112 3.2% 58 1.9% 137 1.6% 30 1.5%
CURL                      
Straight 6355 1094 31.4% 1143 33.0% 975 32.4% 2835 33.5% 605 31.0%
Wavy 8092 1493 42.9% 1441 41.6% 1155 38.4% 3588 42.4% 769 39.5%
Curly 2488 423 12.2% 417 12.0% 419 13.9% 1066 12.6% 293 15.0%
Kinky 2526 470 10.5% 466 10.4% 460 11.5% 968 11.4% 282 14.5%

Table 3.

Impact on Daily Life of Individuals According to Hair Thickness, Types, Hair Damage State, and Curl Degree

      Stress Level in Personal Life Tiredness Lack Sleep Stress Level in Professional Life Lack Energy Lack Confidence Feel Bad About Myself Lack Cheerfulness
      N % N % N % N % N % N % N % N %
Hair thickness 19097                                  
Thick 6104 31.96% 4030 66.02% 3598 58.94% 3199 52.41% 2622 42.96% 1357 22.23% 978 16.02% 899 14.73% 831 13.61%
Thin 5401 28.28% 3618 66.99% 3248 60.14% 2885 53.42% 2414 44.70% 1186 21.96% 866 16.03% 792 14.66% 688 12.74%
        0.273   0.1936   0.2798   0.06045   0.72525   0.9862   0.9228   0.166160
Hair type 9470                                  
Dry 7212 76.16% 4636 64.28% 4173 57.86% 3720 51.58% 3066 42.51% 1676 23.24% 1253 17.37% 1124 15.59% 1038 14.39%
Oily 2258 23.84% 1547 68.51% 1352 59.88% 1222 54.12% 1041 46.10% 543 24.05% 389 17.23% 376 16.65% 330 14.61%
        0.0002   0.090   0.0351   0.00266   0.4284   0.8727   0.2256   0.79340
Hair damage 19096                                  
Damaged 8266 43.29% 6156 74.47% 5091 61.59% 4781 57.84% 4133 50.00% 1957 23.68% 1502 18.17% 1344 16.26% 1195 14.46%
Not damaged 10830 56.71% 6711 61.97% 6329 58.44% 5676 52.41% 4606 42.51% 2123 19.60% 1483 13.69% 1373 12.68% 1273 11.75%
        <0.0001   <0.0001   <0.0001   <0.0001   <0.0001   <0.0001   <0.0001   <0.0001
Damaged male 1541 29.99% 1110 72.03% 917 59.51% 903 58.60% 859 55.74% 340 22.06% 276 17.91% 256 16.61% 265 17.20%
Damaged female 6723 46.96% 5046 75.06% 4174 62.09% 3878 57.68% 3274 48.70% 1616 24.04% 1225 18.22% 1087 16.17% 929 13.82%
        0.0153   0.0646   0.5300   0.0000   0.1073   0.8037   0.6980   0.0008
CURL degree  
Straight or wavy 11236 58.84% 7527 66.99% 6486 57.73% 6074 54.06% 4906 43.66% 2196 19.54% 1655 14.73% 1450 12.90% 1323 11.77%
Curly 4340 22.73% 2912 67.10% 2865 66.01% 2499 57.58% 2201 50.71% 1088 25.07% 803 18.50% 732 16.87% 641 14.77%
Kinky 3521 18.44% 2182 61.97% 1889 53.65% 1700 48.28% 1468 41.69% 727 20.65% 467 13.26% 477 13.55% 457 12.98%
19,097 <0.0001   <0.0001   <0.0001   <0.0001   <0.0001   <0.0001   <0.0001   <0.0001

Note: P-values that are significant are shown in red [P-value <0.05].

A 64.3% of individuals with dry hair had high stress levels in their personal life vs 68.5% of those with oily hair (p<10−3). Moreover “lack of sleep”, and “ stress level in professional life” were significantly higher in oily hair individuals (54.1% vs 51.6%, p=0.03, and 46.1% vs 42.5%, p=0.002). Hair damage state and different curl degrees also had significantly different impact on daily life (Table 3).

Our results show that the highest proportion of damaged hair was in China (44.8%) and Japan (44.6%) and the lowest in France (35.4%). Among those with damaged hair, the highest level of stress in personal life was in Japan (81.1%), stress in professional life in India (68.1%), and impact on sleep in India (66.5%) (Table 4). The highest proportion of dry hair was in Japan (44.8%) and USA (40.5%) and lowest in China (33%). Among those with dry hair, the highest level of stress in personal life was in Japan (84.4%), stress in professional life in India (63.9%), and impact on sleep in India (68.3%). The highest proportion of oily hair was in China (14.3%) and India (13.8%) and lowest in France (7.7%). Among those with oily hair, the highest level of stress in personal life was in Japan (84.4%), stress in professional life in India (63.9%), and impact on sleep in India (68.8%) (Table 4).

Table 4.

Impact on Daily Life per Country in Those with Damaged, Dry, and Oily Hair

        Stress Level in Personal Life Tiredness Lack Sleep Stress Level in Professional Life Lack Energy Lack Confidence Feel Bad About Myself Lack Cheerfulness
Hair damage       N % N % N % N % N % N % N % N %
  19,461 8266 42.5% 5431 65.7% 4787 57.91% 4352 52.65% 3640 44.04% 1760 21.29% 1308 15.82% 1170 14.15% 1088 13.16%
Brazil 2073 882 42.5% 572 64.9% 615 69.73% 450 51.02% 485 54.99% 272 30.84% 160 18.14% 196 22.22% 140 15.87%
China 2603 1166 44.8% 808 69.3% 490 42.02% 532 45.63% 356 30.53% 202 17.32% 137 11.75% 150 12.86% 121 10.38%
France 1617 573 35.4% 420 73.3% 401 69.98% 348 60.73% 135 23.56% 82 14.31% 76 13.26% 57 9.95% 22 3.84%
India 2960 1302 44.0% 829 63.7% 888 68.20% 866 66.51% 887 68.13% 265 20.35% 251 19.28% 196 15.05% 220 16.90%
Indonesia 2255 1000 44.3% 445 44.5% 533 53.30% 484 48.40% 323 32.30% 266 26.60% 183 18.30% 137 13.70% 166 16.60%
Japan 451 208 46.1% 170 81.7% 57 27.40% 77 37.02% 45 21.63% 43 20.67% 78 37.50% 37 17.79% 27 12.98%
Mexico 2292 1023 44.6% 746 72.9% 967 94.53% 550 53.76% 510 49.85% 147 14.37% 104 10.17% 96 9.38% 85 8.31%
South Africa 2698 1090 40.4% 711 65.2% 549 50.37% 468 42.94% 404 37.06% 236 21.65% 179 16.42% 169 15.50% 179 16.42%
USA 2512 1022 40.7% 730 71.4% 618 60.47% 577 56.46% 495 48.43% 247 24.17% 140 13.70% 132 12.92% 128 12.52%
        Stress Level in Personal Life Tiredness Lack Sleep Stress Level in Professional Life Lack Energy Lack Confidence Feel Bad About Myself Lack Cheerfulness
Hair type       N % N % N % N % N % N % N % N %
Dry 19461 7212 37.1% 4774 66.2% 4175 57.89% 3836 53.19% 3175 44.02% 1518 21.05% 1119 15.52% 987 13.69% 918 12.73%
Brazil 2073 717 34.6% 454 63.3% 499 69.60% 354 49.37% 397 55.37% 228 31.80% 124 17.29% 143 19.94% 113 15.76%
China 2603 860 33.0% 577 67.1% 353 41.05% 389 45.23% 265 30.81% 156 18.14% 121 14.07% 114 13.26% 102 11.86%
France 1617 564 34.9% 428 75.9% 407 72.16% 343 60.82% 133 23.58% 72 12.77% 81 14.36% 62 10.99% 23 4.08%
India 2960 1033 34.9% 666 64.5% 712 68.93% 706 68.34% 707 68.44% 205 19.85% 184 17.81% 153 14.81% 166 16.07%
Indonesia 2255 833 36.9% 397 47.7% 428 51.38% 410 49.22% 262 31.45% 216 25.93% 155 18.61% 117 14.05% 133 15.97%
Japan 451 202 44.8% 169 83.7% 63 31.19% 74 36.63% 50 24.75% 48 23.76% 76 37.62% 41 20.30% 33 16.34%
Mexico 2292 903 39.4% 645 71.4% 859 95.13% 493 54.60% 464 51.38% 129 14.29% 85 9.41% 88 9.75% 73 8.08%
South Africa 2698 1083 40.1% 713 65.8% 541 49.95% 502 46.35% 405 37.40% 236 21.79% 166 15.33% 153 14.13% 162 14.96%
USA 2512 1017 40.5% 725 71.3% 618 60.77% 565 55.56% 492 48.38% 228 22.42% 127 12.49% 116 11.41% 113 11.11%
        Stress Level in Personal Life Tiredness Lack Sleep Stress Level in Professional Life Lack Energy Lack Confidence Feel Bad About Myself Lack Cheerfulness
Hair type       N % N % N % N % N % N % N % N %
Oily 19461 2258 11.6% 1495 66.2% 1327 58.77% 1226 54.30% 1043 46.19% 459 20.33% 350 15.50% 320 14.17% 292 12.93%
Brazil 2073 227 11.0% 150 66.1% 162 71.37% 124 54.63% 132 58.15% 60 26.43% 36 15.86% 47 20.70% 34 14.98%
China 2603 373 14.3% 269 72.1% 169 45.31% 177 47.45% 120 32.17% 65 17.43% 43 11.53% 40 10.72% 37 9.92%
France 1617 125 7.7% 97 77.6% 92 73.60% 76 60.80% 30 24.00% 14 11.20% 14 11.20% 14 11.20% 3 2.40%
India 2960 407 13.8% 248 60.9% 288 70.76% 277 68.06% 260 63.88% 82 20.15% 83 20.39% 67 16.46% 74 18.18%
Indonesia 2255 283 12.5% 133 47.0% 164 57.95% 140 49.47% 115 40.64% 65 22.97% 49 17.31% 35 12.37% 41 14.49%
Japan 451 45 10.0% 38 84.4% 12 26.67% 18 40.00% 10 22.22% 12 26.67% 21 46.67% 11 24.44% 8 17.78%
Mexico 2292 264 11.5% 197 74.6% 254 96.21% 144 54.55% 141 53.41% 37 14.02% 28 10.61% 34 12.88% 21 7.95%
South Africa 2698 281 10.4% 186 66.2% 130 46.26% 126 44.84% 98 34.88% 61 21.71% 42 14.95% 40 14.23% 41 14.59%
USA 2512 253 10.1% 177 70.0% 144 56.92% 144 56.92% 137 54.15% 63 24.90% 34 13.44% 32 12.65% 33 13.04%

Note: In red, the cumulative values for the 9 countries involved in the project.

The highest prevalence of straight or wavy hair was in China (86.6%) and Japan (84.3%). Among those with straight or wavy hair, the highest stress levels in personal life was in Japan (81.3%) and the lowest in Indonesia (45.5%) and Brazil (58.6%). The highest impact on sleep was in India (68.2%) and France (60%) and the lowest in Japan (37.4%). The highest stress level in professional life was in India (68.4%) and the lowest in Japan (23.4%) and France (22.6%). The highest prevalence of curly hair was in Brazil (42.6%) and lowest in China (5.5%). Among those with curly hair, the highest stress level in personal life was in France, stress in professional life in India (64.2%), and impact on sleep in France (68.5%). The highest prevalence of kinky hair was in South Africa (59.4%) and lowest in Japan (0.9%) (Table 5).

Table 5.

Impact on Daily Life per Country According to the Degree of Curl

1 5 5 5 1 1 1 1
      Stress Level in Personal Life Tiredness Lack Sleep Stress Level in Professional Life Lack Energy Lack Confidence Feel Bad About Myself Lack Cheerfulness
CURL degree       N % N % N % N % N % N % N % N %
Straight or wavy 19461 11,236 57.7% 7527 67.0% 6486 57.73% 6074 54.06% 4906 43.66% 2196 19.54% 1655 14.73% 1450 12.90% 1323 11.77%
Brazil 2073 476 23.0% 279 58.6% 323 67.86% 234 49.16% 278 58.40% 135 28.36% 82 17.23% 100 21.01% 74 15.55%
China 2603 2255 86.6% 1580 70.1% 960 42.57% 1021 45.28% 716 31.75% 390 17.29% 261 11.57% 279 12.37% 229 10.16%
France 1617 1142 70.6% 859 75.2% 817 71.54% 685 59.98% 258 22.59% 151 13.22% 156 13.66% 126 11.03% 38 3.33%
India 2960 2108 71.2% 1341 63.6% 1429 67.79% 1437 68.17% 1442 68.41% 358 16.98% 307 14.56% 246 11.67% 299 14.18%
Indonesia 2255 1620 71.8% 737 45.5% 822 50.74% 772 47.65% 523 32.28% 391 24.14% 256 15.80% 195 12.04% 235 14.51%
Japan 451 380 84.3% 309 81.3% 121 31.84% 142 37.37% 89 23.42% 98 25.79% 148 38.95% 75 19.74% 64 16.84%
Mexico 2292 1435 62.6% 1060 73.9% 1426 99.37% 789 54.98% 756 52.68% 199 13.87% 147 10.24% 141 9.83% 108 7.53%
South Africa 2698 749 27.8% 559 74.6% 436 58.21% 400 53.40% 323 43.12% 236 31.51% 166 22.16% 161 21.50% 163 21.76%
USA 2512 1071 42.6% 803 75.0% 657 61.34% 594 55.46% 521 48.65% 238 22.22% 132 12.32% 127 11.86% 113 10.55%
19,461 11,236   7527 617.8% 6991 55127 6074 47146 4906 38131 2196 19339 1655 15651 1450 13104 1323 1144
      Stress Level in Personal Life Tiredness Lack Sleep Stress Level in Professional Life Lack Energy Lack Confidence Feel Bad About Myself Lack Cheerfulness
CURL degree       N % N % N % N % N % N % N % N %
Curly 19461 4340 22.3% 2912 67.1% 2865 66.01% 2499 57.58% 2201 50.71% 1088 25.07% 803 18.50% 732 16.87% 641 14.77%
Brazil 2073 884 42.6% 609 68.9% 645 72.96% 494 55.88% 524 59.28% 308 34.84% 163 18.44% 187 21.15% 152 17.19%
China 2603 142 5.5% 101 71.1% 77 54.23% 70 49.30% 51 35.92% 28 19.72% 25 17.61% 24 16.90% 25 17.61%
France 1617 346 21.4% 285 82.4% 278 80.35% 237 68.50% 118 34.10% 47 13.58% 56 16.18% 47 13.58% 15 4.34%
India 2960 806 27.2% 472 58.6% 591 73.33% 548 67.99% 518 64.27% 213 26.43% 225 27.92% 183 22.70% 183 22.70%
Indonesia 2255 583 25.9% 281 48.2% 330 56.60% 292 50.09% 203 34.82% 167 28.64% 131 22.47% 92 15.78% 99 16.98%
Japan 451 45 10.0% 37 82.2% 11 24.44% 16 35.56% 8 17.78% 9 20.00% 17 37.78% 9 20.00% 6 13.33%
Mexico 2292 596 26.0% 448 75.2% 564 94.63% 327 54.87% 309 51.85% 84 14.09% 61 10.23% 67 11.24% 47 7.89%
South Africa 2698 283 10.5% 200 70.7% 154 54.42% 147 51.94% 124 43.82% 86 30.39% 57 20.14% 58 20.49% 53 18.73%
USA 2512 655 26.1% 479 73.1% 414 63.21% 368 56.18% 346 52.82% 146 22.29% 68 10.38% 65 9.92% 61 9.31%
      Stress Level in Personal Life Tiredness Lack Sleep Stress Level in Professional Life Lack Energy Lack Confidence Feel Bad About Myself Lack Cheerfulness
CURL degree       N % N % N % N % N % N % N % N %
Kinly 19461 3521 18.1% 2181 61.9% 1888 53.62% 1700 48.28% 1467 41.66% 727 20.65% 467 13.26% 477 13.55% 457 12.98%
Brazil 2073 707 34.1% 426 60.3% 491 69.45% 378 53.47% 395 55.87% 229 32.39% 132 18.67% 152 21.50% 122 17.26%
China 2603 135 5.2% 80 59.3% 44 32.59% 61 45.19% 42 31.11% 24 17.78% 18 13.33% 18 13.33% 16 11.85%
France 1617 120 7.4% 86 71.7% 80 66.67% 81 67.50% 34 28.33% 16 13.33% 12 10.00% 12 10.00% 8 6.67%
India 2960 28 0.9% 12 42.9% 20 71.43% 21 75.00% 23 82.14% 8 28.57% 7 25.00% 6 21.43% 5 17.86%
Indonesia 2255 31 1.4% 15 48.4% 23 74.19% 22 70.97% 12 38.71% 13 41.94% 7 22.58% 8 25.81% 9 29.03%
Japan 451 4 0.9% 4 100.0% 2 50.00% 2 50.00% 0 0.00% 1 25.00% 1 25.00% 0 0.00% 0 0.00%
Mexico 2292 221 9.6% 152 68.8% 168 76.02% 101 45.70% 99 44.80% 31 14.03% 26 11.76% 26 11.76% 19 8.60%
South Africa 2698 1602 59.4% 982 61.3% 734 45.82% 652 40.70% 532 33.21% 240 14.98% 179 11.17% 172 10.74% 181 11.30%
USA 2512 673 26.8% 425 63.2% 381 56.61% 382 56.76% 331 49.18% 165 24.52% 85 12.63% 83 12.33% 97 14.41%

Notes: In red, the cumulative values for the 9 countries involved in the project.

Discussion

This is the first multinational study that assessed hair type and characteristics and impact on daily life. Even subtle manipulations of a person’s hair can alter people’s perception of his age, attractiveness, and health.9 Most dermatological literature on hair has focused on effect of hair loss on people’s daily lives, yet none has assessed the impact of hair types on quality of life. Hair that is healthy, strong, and shiny signals overall physical health. Conversely, hair that is dry, damaged, and thin is perceived to be unhealthy and related to an illness, which makes the person less attractive.9 Since people tend to be seduced by healthy, young, and attractive individuals, well-groomed and good-looking hair may signal these parameters.9,10 However, our study showed that around a quarter of males and a third of females reported thin hair, and a significant difference as noted in those aged ≥40 y.o compared to those <40 y.o. Moreover, around a third of males and 40% of females reported dry hair, with a significantly higher proportion in those ages 40 and above. With regard to damaged hair, it is reported in around half of females and a third of males, with surprisingly, a higher proportion in those below the age of 40 compared to those aged 40 and above. A significantly higher proportion of females reported their hair being “frizzy due to humidity”, “dull without shine”, “with split ends”, or “difficult to smoothen”. Difference between males and females was noted regarding hair having “badly defined curls”, “too much volume”, and “low density”. The proportion of curly hair in females was significantly higher than in males. Kinky hair was significantly more frequent in males and in those <40 y.o.

Thick hair was more frequent in African followed by Hispanic, European, and finally Asian ethnicity. On the contrary, thin hair was more frequent in European (over a third of individuals) followed by Hispanic, African, and lastly Asian ethnicity. Dry hair was significantly higher in African ethnicity followed by Hispanic, Asian, and lastly European ethnicity. Asian hair is known for exhibiting the strongest mechanical properties and is known for its straightness, and large diameter which is attributed to the cuticle layer being thicker than that in Caucasians with more compact cuticle cells.11,12 Surprisingly, the highest proportion of damaged hair was noted in Asian followed by Hispanic, European, and lastly African ethnicity.

Straight hair was most frequent in Asian ethnicity, wavy hair in European and Asian ethnicity, curly hair in Hispanic and Asian ethnicity, while kinky hair was most frequent in Hispanic ethnicity.

Impact on daily life in patients with alopecia areata and androgenetic alopecia has been studied quite extensively13–20 and reflects the impairment that hair problems can have, which is a greater impairment than that of other common dermatoses like acne vulgaris. Androgenetic alopecia is also associated with impairment in emotions, which is greater than in the function and symptom dimensions.13 However, comparably, very little is known on the effect of hair types on an individual’s personal well-being. Our study showed that individuals with damaged hair tend to be significantly more tired, have higher stress levels on personal and professional lives and lack of sleep. Moreover, they tend to be less energetic, confident, cheerful, feel less good about themselves. No significant difference was noted between those who have thick vs thin hair regarding stress levels, lack of sleep, tiredness, work–life balance, confidence, cheerfulness, and feeling good about themselves. However, those with oily hair tend to be more stressed and those with dry hair tend to have less work–life balance. Damaged hair in males and females had a different impact on daily life. Males with damaged hair were more likely to have stress in their professional life and to lack cheerfulness. On the contrary, females with damaged hair were more likely to have stress in their personal life.

Hair types and characteristics on daily life differed significantly among countries. Moreover, their impact on daily life also differed among countries. This might highly be attributed to differences in perception of beauty among cultures.

Our results show that the highest proportion of damaged hair was in China and the lowest in France. The highest proportion of dry hair was in Japan and lowest in China. The highest proportion of oily hair was in China and lowest in France. The highest prevalence of straight or wavy hair was in China. The highest prevalence of curly hair was in Brazil and lowest in China. The impact of curl degree on daily life differed between countries. Among those with straight or wavy hair, the highest stress level in personal life was in Japan and the lowest in Indonesia and Brazil. In fact, in Brazil, curly hair is celebrated and considered a symbol of beauty. This is probably due to the country’s culture and diverse population. It would be interesting to conduct future studies aiming to assess the exact relation between societal pressure and impact of curl degree and damage status on daily life. Despite the presence of a growing appreciation for curly hair in recent years in many countries, curly hair had significant impact on daily lives of individuals. Among those with curly hair, the highest stress level in personal life was in France, stress in professional life in India, and impact on sleep in France. Having more manageable hair that remains straight and capable of defying humidity has been a long-time desire among women across different ethnic groups. This is evident in the multitude of straightening techniques used across the globe.

Conclusion

Our research shows that, while hair problems vary by age, gender, and ethnicity, they remain widespread. Given that hair is a prominent feature of physical appearance, our findings highlight the significant impact that hair type has on an individual’s daily life. Hair plays a crucial role in shaping self-image and identity, and understanding how hair characteristics affect both men and women’s daily experiences is essential. Our study demonstrates how individuals perceive themselves and how they are perceived by others, emphasizing the importance of hair in personal and social contexts. This insight can inform interventions aimed at enhancing body image and self-esteem. Additionally, our research contributes to a deeper understanding of the comprehensive impact of hair on people’s lives, which can lead to improvements in healthcare, social attitudes, and product development.

Acknowledgments

The authors acknowledge the technical support of Aurelie Abric, Cecilia Trehin and Thierry Lageat.

Funding Statement

This project was funded by L’Oréal Research and Innovation.

Data Sharing Statement

The data that support the findings of this study are available from the corresponding author upon reasonable request.

Ethical Considerations

The research was approved by L’Oréal Research and Innovation, the national ID-RCB number is 2023-A02701-44.

Disclosure

Frederic Flament; Aurelie Maudet; Philippe Barbarat; Meriem Jabnoun; Muriel Bayer-Vanmoen; Audrey Imbert Legrain; Stéphanie Leclerc Mercier & Laurence Lebarbanchon are employees of L’Oréal. Charles Taieb and Charbel Skayem are sub-contracted to help in data analysis and writing. Stephanie Leclerc-Mercier reports being an employee of Vichy, during the conduct of the study. The authors report no other conflicts of interest in this work.

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Associated Data

This section collects any data citations, data availability statements, or supplementary materials included in this article.

Data Availability Statement

The data that support the findings of this study are available from the corresponding author upon reasonable request.


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