AE	Affective Experience
AVE	Average Variance Extracted
BE	Brand Experience
CMB	Common Method Bias
CR	Constitutive Reliability
CFI	Comparative Fit Index
HTMT	Heterotrait–Monotrait Ratio
IE	Intellectual Experience
LLCIs	Lower Levels Confidence Intervals
PI	Purchase Intention
PCCS	Practical Colour Coordinate System
RMSEA	Root Mean Square Error of Approximation
R	Ratio of Indirect Effects
S-O-R	Stimulus–Organism–Response
SE	Sensory Experience
Std.	Standardised
SMC	Square Multiple Correlations
SEM	Structural Equation Modelling
SRMR	Standardised Root Mean Square Residual
S. E.	Standard Errors of The Regression Weights
TLI	Tucker–Lewis Index
UnStd.	Unstandardised
ULCIs	Upper Levels Confidence Intervals
VEPD	Visual Elements of Packaging Design
VIF	Variance Inflation Factor
Z	Z-Score