Table 2:
Percentage of game application time comprising gameplay and advertising, with 95% CIs and IRRs by sex, ethnicity and NZiDep: results from negative binomial regression
| Characteristic | Group | % of total game application time coded as gameplay (95% CI) | % of total game application time that included advertising (95% CI) | ||
|---|---|---|---|---|---|
| Percentage (95% CI) | IRR (95% CI) | Percentage (95% CI) | IRR (95% CI) | ||
| All children | All children | 56.6 (47.5, 67.4) | 16.4 (8.8, 30.7) | ||
| Sex | Female | 56.9 (44.3, 73.1) | 1 | 19.8 (8.2, 47.5) | 1 |
| Male | 59.7 (50.4, 70.7) | 1.49 (0.68, 3.30) | 8.9 (3.6, 22.0) | 0.40 (0.11, 1.51) | |
| Ethnicity | NMNP | 62.2 (53.4, 72.4) | 1 | 15.7 (7.8, 31.7) | 1 |
| Māori | 40.8 (20.6, 80.8) | 0.30 (0.12, 0.79) | 23.7 (7.5, 74.9) | 0.96 (0.21, 4.31) | |
| NZiDep (binary) | Low (1–2) | 53.4 (43.0, 66.3) | 1 | 14.6 (6.9, 30.7) | 1 |
| High (3–5) | 69.3 (50.3, 95.4) | 0.38 (0.15, 0.96) | 27.6 (8.2, 92.9) | 0.88 (0.19, 4.17) | |
Boldface denotes statistical significance.