Table 2. Results for all survey items (n = 309).
Note. The significance of the results was determined using t-tests, with significance defined as p < 0.05.
| Measure Outcomes (mean ± SD) | Medical avatar group (n = 160) | Nonmedical avatar group (n = 149) | p-value |
| This video will cause changes in my behavior. | 4.22 ± 1.21 | 3.93 ± 1.46 | 0.058 |
| This video causes me to make some changes in my behavior. | 4.21 ± 1.31 | 3.89 ± 1.48 | 0.046 |
| After viewing this video, I will make changes in my attitude. | 3.71 ± 1.35 | 3.50 ± 1.42 | 0.173 |
| This video is accurate. | 5.11 ± 1.25 | 4.95 ± 1.47 | 0.307 |
| This video is trustworthy. | 4.81 ± 1.35 | 4.58 ± 1.39 | 0.157 |
| I believe this video is true. | 5.36 ± 1.20 | 5.19 ± 1.53 | 0.288 |
| This video has the potential to change viewer behavior. | 4.47 ± 1.44 | 4.17 ± 1.44 | 0.062 |
| This video has the potential to influence viewer behavior. | 4.59 ± 1.45 | 4.26 ± 1.46 | 0.046 |
| This video has the potential to inspire viewers. | 4.32 ± 1.44 | 4.02 ± 1.50 | 0.076 |
| Perceived persuasiveness (total points) | 40.79 ± 9.39 | 38.48 ± 10.65 | 0.044 |
| How knowledgeable does this avatar appear? | 5.70 ± 2.13 | 4.86 ± 2.08 | 0.001 |
| How trustworthy does this avatar appear? | 5.55 ± 2.22 | 4.77 ± 2.09 | 0.002 |
| How caring does this avatar appear? | 5.77 ± 2.34 | 5.17 ± 2.16 | 0.020 |
| How approachable does this avatar appear? | 5.67 ± 2.48 | 5.36 ± 2.21 | 0.253 |
| How comfortable does this avatar make you feel? | 5.61 ± 2.48 | 5.14 ± 2.23 | 0.084 |
| Acceptability (total points) | 28.29 ± 10.67 | 25.30 ± 9.38 | 0.009 |
| I have the confidence to move my body even when I am a little tired. | 2.80 ± 1.17 | 2.63 ± 1.21 | 0.214 |
| I have the confidence to move my body even when I am not in the best mood. | 2.56 ± 1.17 | 2.49 ± 1.20 | 0.625 |
| I have the confidence to move my body even when I am busy and have no time. | 2.48 ± 1.18 | 2.36 ± 1.18 | 0.404 |
| I have the confidence to move my body even during holidays or breaks. (irrelevant item) | – | – | – |
| I have the confidence to move my body even when the weather is not very good. | 2.59 ± 1.18 | 2.56 ± 1.17 | 0.785 |
| Exercise self-efficacy (total points) | 10.43 ± 4.09 | 10.04 ± 4.25 | 0.419 |