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. 2025 Mar 18;14:e63483. doi: 10.2196/63483

Table 1.

Comparison between focused ethnography and traditional ethnography derived from the study by Andreassen et al [78].

Characteristic Focused ethnography Traditional ethnography
Subject matter
  • Episodes in social fields

  • Clear research focus

  • Familiar cultures

  • Background knowledge before data collection

  • Applied research

  • Entire social fields

  • Broad research purpose

  • Foreign cultures

  • Gaining knowledge from engagement in the field

  • Basic research

Data collection
  • Relatively long planning phase

  • Intermittent visits with particular time frames

  • Focused exploration

  • Video or audio recordings or detailed, focused field notes

  • Often multi-sited

  • Time intensity

  • Relatively short planning phase

  • Full-time participant observation over a longer period

  • Open exploration

  • Extensive and in-depth written field notes

  • Often single sited

  • Time extensity

Researcher role
  • Alterity

  • Observer as participant

  • Selected informants who hold a specific knowledge serve as key participants

  • Strangeness

  • Participant as observer

  • Participants are often those with whom the researcher develops close relationships

Data analysis
  • Analysis intensity

  • Collective data analysis sessions

  • Experiential intensity

  • Solitary data analysis