Table 12.
Balance on the entire dataset and matched dataset.
| Variables | All data | Matched data | ||||
|
|
Treated, mean | Control, mean | Standardized mean difference | Treated, mean | Control, mean | Standardized mean difference |
| Log(channelViewCount+1) | 16.0245 | 12.1291 | 1.5060 | 14.9886 | 14.9739 | 0.0057 |
| Log(channelSubscriberCount+1) | 10.6054 | 6.3278 | 1.3476 | 9.3214 | 9.2441 | 0.0243 |
| Log(channelVideoCount+1) | 5.3956 | 5.1962 | 0.1114 | 5.3068 | 5.3070 | −0.0001 |
| contentDefinitionhd | 0.7960 | 0.5683 | 0.5650 | 0.6986 | 0.6986 | 0 |
| contentDefinitionsd | 0.2040 | 0.4317 | −0.5650 | 0.3014 | 0.3014 | 0 |
| Duration | 676.7022 | 413.2235 | 0.3008 | 503.0027 | 395.4571 | 0.1228 |
| word_count_description | 242.9178 | 146.3287 | 0.3735 | 126.7836 | 129.3711 | −0.01 |
| unique_word_description | 127.6597 | 76.5907 | 0.4522 | 72.8219 | 73.8849 | −0.0094 |
| Log(publishedDays+1) | 7.4026 | 7.3888 | 0.0295 | 7.5097 | 7.5065 | 0.0069 |