Table 3.
Discriminate validity of the measurement model.
| Construct | AVE | MSV | ASV | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1. AV | 0.564 | 0.480 | 0.237 | 0.751 | ||||||||||
| 2. BV | 0.750 | 0.441 | 0.220 | 0.502 | 0.866 | |||||||||
| 3. CV | 0.747 | 0.480 | 0.314 | 0.693 | 0.664 | 0.864 | ||||||||
| 4. PN | 0.731 | 0.717 | 0.396 | 0.565 | 0.498 | 0.691 | 0.855 | |||||||
| 5. EA | 0.911 | 0.593 | 0.315 | 0.394 | 0.522 | 0.565 | 0.579 | 0.954 | ||||||
| 6. AC | 0.833 | 0.493 | 0.234 | 0.477 | 0.306 | 0.497 | 0.660 | 0.344 | 0.913 | |||||
| 7. AR | 0.723 | 0.717 | 0.308 | 0.524 | 0.391 | 0.564 | 0.847 | 0.423 | 0.702 | 0.850 | ||||
| 8. IA | 0.800 | 0.764 | 0.377 | 0.459 | 0.592 | 0.579 | 0.629 | 0.770 | 0.401 | 0.481 | 0.894 | |||
| 9. SN | 0.880 | 0.588 | 0.279 | 0.342 | 0.214 | 0.307 | 0.561 | 0.531 | 0.449 | 0.494 | 0.603 | 0.938 | ||
| 10. PBC | 0.618 | 0.588 | 0.284 | 0.399 | 0.365 | 0.386 | 0.512 | 0.549 | 0.426 | 0.436 | 0.604 | 0.767 | 0.786 | |
| 11. Intention | 0.810 | 0.764 | 0.400 | 0.419 | 0.456 | 0.530 | 0.677 | 0.769 | 0.430 | 0.530 | 0.874 | 0.737 | 0.716 | 0.900 |
altruistic value (AV). Biospheric value (BV). Collectivistic value (CV). Personal norm (PN). Ecocentric attitude (EA). Awareness of consequence (AC). Ascription of responsibility (AR). Implicit attitude (IA). Subjective norm (SN). Perceived behavioural control (PBC).