Table 4.
Results of the study.
| Hypothesis | Parameter | Estimate | p-value | C.R. | Decision |
|---|---|---|---|---|---|
| H1 | Altruistic value→ecocentric attitude | 0.141 | 0.006 | 2.767 | Supported |
| H2 | Altruistic value→implicit attitude | -0.073 | 0.08 | -1.75 | Rejected |
| H3 | Biospheric value→ecocentric attitude | 0.381 | *** | 7.693 | Supported |
| H4 | Biospheric value→implicit attitude | 0.091 | 0.031 | 2.158 | Supported |
| H5 | Collectivistic value→ecocentric attitude | 0.359 | *** | 7.270 | Supported |
| H6 | Collectivistic value→implicit attitude | 0.166 | *** | 3.871 | Supported |
| H7 | Ecocentric attitude→awareness of consequence | 0.405 | *** | 7.897 | Supported |
| H8 | Ecocentric attitude→implicit attitude | 0.607 | *** | 11.888 | Supported |
| H9 | Awareness of consequence→ascription of responsibility | 0.690 | *** | 14.954 | Supported |
| H10 | Ascription of responsibility→personal norm | 0.814 | *** | 17.753 | Supported |
| H11 | Personal norm→intention | 0.201 | *** | 5.679 | Supported |
| H12 | Implicit attitude→intention | 0.473 | *** | 11.506 | Supported |
| H13 | Implicit attitude → perceived behavioural control | 0.214 | *** | 5.079 | Supported |
| H14 | Subjective norm → intention | 0.229 | 0.002 | 3.043 | Supported |
| H15 | Subjective norm→implicit attitude | 0.168 | *** | 4.504 | Supported |
| H16 | Subjective norm→perceived behavioural control | 0.764 | *** | 16.328 | Supported |
| H17 | Subjective norm→personal norm | 0.214 | *** | 6.371 | Supported |
| H18 | Perceived behavioural control→intention | 0.270 | 0.002 | 3.096 | Supported |